Thu. Nov 14th, 2019

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Malaika Arora and Jennifer Lopez invest Sarva, and India fitness start-up

2 min read
SARVA jlo malika

Date: 3rd May 2019

Sarva is a Mumbai-based fitness start-up which would provide access to mindfulness and Yoga via physical and digital services. It has gained popularity amongst not only Indians but international celebrities as well. Malaika Arora, Jennifer Lopez, and Alex Rodriguez are the major investors in the fitness start-up. As of now, Sarva has raised between $6 and $8 million.

Other than celebrities from the filming and sports industry, David Giampaola, Pi Capital’s chairman and Mask Mastrov, founder of 24 Hour Fitness Worldwide have also taken great interest in the company. Evidently, the start-up has received investment from many big names.

Sarva CEO Sarvesh Shashi explained his aim for the start-up. He believes that anxiety, depression and obesity have plagued all age groups all around the world. With Sarva, he aims to provide a stepping stone to these people to better their lives. The start-up currently has 91 studios across Mumbai, Delhi and Bengaluru. He aims to open 500 studios across the country by 2022. Besides that, his goal for the digital platform of the service is to reach 100 million customers.

Founded in 2016, Sarva was built by 23-year-old Shashi to establish a worldwide community fit people. According to him, fitness includes physical, emotional as well as mental wellbeing, which is reflected in the services provided by his start-up.

Sarva can be availed physically in the brick and mortar studios as well as its lifestyle products. The other platform through which the service can be availed is the digital platform, which provides interactive modules for its users. CEO Shashi announced that he aims to build more studios across 15 more cities in the country by 2022.

Backed by various India and international celebrities, the fitness start-up’s expansions plans are quite ambitious. The management plans to first get a strong hold on the Indian market, after which it plans to expand in the US, the UK and the Middle East.

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